About a month of testing with Revmob, and the results are in. ~14000 impressions, ~5000 clicks, with ~20 actual installs. For Revmob, unless it gets to the actual installs, it really doesn’t pay much. The eCPM ended up to be about $2.60, which for a full screen display ad is a bit on the lower side. Will try another network later and see.

What’s eCPM? Check out this article:
http://adsense.blogspot.com/2006/02/ecpm-what-exactly-is-that.html